Creators Dept

PEOPLE. PURPOSE. THE CREATIVE PROCESS.

A story,
still developing.

Every story starts with a way of seeing.

Ours has always been about helping people get seen, heard and understood.

See how the picture took shape
CD / OUR STORY01 — 04AN ONGOING PICTURE
01Outdoor portrait in a garden settingPerspectivePeople & purpose02Camera operator filming a suited interview subject on stone stepsFocusClarity & direction03Camera and microphone facing two seated interview subjects inside a workshopDevelopmentStory & production04Two people with cameras and a microphone on location at nightPicture todayCreators Dept
CREATORS DEPT / OUR STORYPEOPLE · PURPOSE · PRODUCTION
THE ORIGIN OF OUR CREATIVE DEPARTMENTScroll to develop the story
01 / PERSPECTIVEPEOPLE & PURPOSE

It started
with people.

Before Creators Dept, our founder, Pete Campbell, worked with nonprofits in communications and marketing and served as a creative director. Storytelling and production were always close to his heart, especially when they helped people and organizations get seen, heard and understood.

Three people standing at a Heart of a Champion Prayer Breakfast backdrop, with cameras and media credentials visible
FRAME 01Stories begin with people.

Our founder, Pete Campbell, with Tony Dungy (center) and Alex Mancilla at the Heart of a Champion event during the Super Bowl in San Francisco.

02 / FOCUSCLARITY & DIRECTION

Finding the message.
Giving it direction.

That work brought together the things he cared about: people, purpose and the creative process. From shaping a message to producing the content that carried it, the goal was to help others communicate what mattered and connect with the people they wanted to reach.

A camera operator with a microphone films a suited interview subject on stone steps outside a building
FRAME 02A story takes shape.

Shining a light on the people serving the greater good in Orange County, helping their work be seen, understood and celebrated.

03 / DEVELOPMENTSTORY & PRODUCTION

A FOUNDATION COMING TOGETHER

That same heart
helped shape
Creators Dept.

Two seated interview subjects in a workshop with race vehicles, filmed through a foreground camera and microphone
FRAME 03The production behind the story.

Behind the scenes at Brenthel Industries, capturing preparations for the Baja 1000 with The Nighthawk Foundation.

04 / PICTURE TODAYOUR CREATIVE DEPARTMENT

The picture today.
A purpose that continues.

Today, we bring that foundation into our partnerships with businesses, nonprofits and organizations. We listen, develop the strategy and create work that helps people understand who our partners are, what they offer and why it matters.

Two smiling people holding cameras and a microphone at a field at night, with production equipment in the background
FRAME 04Creating together.

Pete Campbell and his son, Jaiden, capturing the action through photography and video at sporting events across Southern California.

WHAT GUIDES US

The details change.
The values stay in focus.

01

Partnership

Listening first. Building together.

02

Service

People and purpose at the center.

03

Creative excellence

Intention in the idea and the execution.

04

Authenticity

Real stories. A voice that feels like you.

THE NEXT FRAME

Let’s see what
we can develop.

We want to understand what you’re building and help you communicate it with intention. Our role is to connect the strategy, the story and the production so each piece of creative has a clear purpose and a next step.

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